This rebranding project for AIDS Foundation Chicago, a non-profit organization that advocates for HIV/AIDS prevention as well as serves as a general resource for the HIV/AIDS community for over 35 years. I in collaboration with 2 other members of People Who Care, provided brand analysis, focus group and naturally a rebrand for this legacy organization. In the end, the logo that was chosen of my design; color and additional type supported via my colleagues. Animation of the logo, also created by myself, is a visual representation of the organization’s 3 core values coming together to make the final icon.
The following images show how the client is using their new brand identity so far.